Stakeholder Information

For this assignment in my PR Publications class, we are creating a mailer to send out to a prospective student at the University of Oklahoma. We had to brainstorm various options of students that would be interested in attending our university. The student that I am targeting is described below:

16 to 18 year old, male students that have participated or shown great interest in sporting activities. This student is very active with his high school sports, and the  odds are he played during his education. They have attended OU football or any other sports before, and have shown interest in our prestigious athletic department. They don’t have to be interested in advancing their careers into college, but will be buying student tickets to both football and basketball games. Their parents may or may not be alumni. ACT scores should be the 27 minimum for out-of-state students, and 24 for in-state. Coming from a middle class family, who also enjoys collegiate sports. These male students actively watch ESPN and are looking to attend a university where sports are at the center, education is just as important but they want that experience.

The messages that are going to grab their attention most is highlighting the championships won by our collegiate teams, Bob Stoops, “There is only one Oklahoma,” football game pictures, etc. We will have competition with other big schools from our conference and the SEC schools so we will have to show them that we will offer them the full experience that they are looking for: their typical college town.