Stakeholder Matrix Chart
This is my chart I filled out for the stakeholder matrix we did in class this week.
| Segmenting Stakeholders Matrix | |||||
| Prioritizing Stakeholders: Students who have graduated from undergrad ages 21-25 looking for a graduate school. | |||||
| By Attributes | Definitive: Anyone who has completed undergrad, who is looking for a graduate school. Could be international too.
Expectant – Dominant: people eager to go back to school. Dependent: people who degree require a grad school education for success. Dangerous: Family members or spouses who think grad school is too expensive and don’t want to deal with possible debt. Latent – Dormant: Banks who might need to give out loans to students, schools to give out scholarships. Discretionary: Factuality who can provide support and opportunities to students Demanding: people who need higher education to have successful careers in certain fields.
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| By Situation | Active: People who want a graduate degree from the University of Oklahoma.
Aware: Graduate school pursing student’s family members, employers in need of graduate students. Aroused: Graduates looking for a good school. Inactive: Undergrads not interested in graduate school. |
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| By Communication
Strategy |
Advocate: People actively looking for a graduate school to go to in the near future.
Dormant: People who thought about going to graduate school but chose the workforce instead. Adversarial: Other colleges with graduate programs. Apathetic: People who do not want to live in Oklahoma or like the University of Oklahoma. |
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| Understanding Stakeholders | |||||
| Segments | Descriptors | Concerns | Values | Consumer
Habits |
Information Needs & Preferences |
| Generation | Millennium
Generation. Social media age, computer knowledge. Independent, savvy, |
Aware of a difficult job market. Grew up with a recession. Student loans are an issue. | The value of a dollar, hard work, computer knowledge to make them more competitive in the job market. | Spend less, pay off loans is in mind. Buy things that make you happy. | Scholarships, information quickly, technology based programs, short attention spans. |
| Life Stage | Inbetween first and second stage | Finding a job, a house, paying bills for the first time, dating. | Money, time, relationships with peers, independence. | Spending money on personal interests, trips, new fancier things. | Affordable housing, technology included in the lives, social media, staying connected to others. |
| Social Class | Lower middle class, upper middle class, striving to be upper middle class. | Getting a good career, maintaining the lifestyle they grew up with. | Nicer things, accustomed to having things, striving to be able to have nice things one day through hard work. | They spend money, they want to be able to spend money. Buying is in mind. | Technology, quick access to information, nicer lifestyle, keeping life style. |
| Lifestyle | Strivers, wanting a better future for themselves. | Working towards this degree to get a better job. The job market is always in mind. | Working hard and the importance of an education. | Willing to spend to be able to get the education they need. | Quick, easy access to data and news, social media, scholarships. |
| Gender | Aiming to have 50% of both genders | The gender pay gap, getting the same education as the other sex. | Working hard and the importance of an education. | Varies from male to females, males might be more impulsive with large items, females might spend more frequently. | Quick, easy access to data and news, social media, scholarships. |
| Race/Nationality | Could be diverse, given the location in the country possibility more white people than other races | Some might be first generation graduate students in their families. Fears of the unknown, work load, money spent. | Working hard, education, being accepted into the setting. | Varies from different races. | Scholarships, financial aid, social media, quick data. |
| Other | |||||
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