Stakeholder Matrix & Rough Draft – Direct Mailer

For this assignment, my public relations publications course was instructed to define a stakeholder for an OU Recruitment Services mailer. I decided that I will be targeting students who have already been accepted into OU and that are currently/were in band during their high school years and send them a mailer in attempts to recruit them into the band programs at the University of Oklahoma.

The complete overview of my stakeholder is the following:

High school seniors, already accepted to OU, in band during some or all of high school

Here’s the complete stakeholder matrix!

And here is the first draft of my mailer:

Enjoy!!