Stakeholder numero uno

In PR Pubs, we are starting our 2nd design project. It involves choosing and analyzing two separate stakeholders through completing a segmentation matrix and then making two different Direct Mailers one for each stakeholder.

For my first stakeholder, it is the prospective OU student, 16-18 years of age, ACT/SAT accepted scores, Top 10% of class, Income: $100,000+, and in the Dallas/Fort Worth area. I am directing these toward students who would consider a Texas school over OU.

I was raised in the Dallas area and never really considered OU until the very end. I want my first Direct Mailer to go to that student who is intelligent and looking for something a lil’ different than just another Texas school.