Stakeholder Segmenting Matrix

This assignment really makes you get in the mind of the stakeholder and understand their values and attitudes. We learned how to understand and define our publics by attribute, situation and communication strategy.

The Segmenting Stakeholders Matrix acted as a way to prioritize the publics and messages we would be sending for our direct mailer assignment.

After completing the matrix, I have a better idea on what communication strategies I should focus. Now, just keep designing, right?