Stakeholder Selection 2

For the second half of this assignment, we were tasked with selecting a second stakeholder group to target with our next direct mailer. Specifically, this stakeholder was supposed to have some influence on the first stakeholders’ lives, so I chose their parents. I’ll explain more about this group and the messaging toward them below.

Stakeholder Two – Parents in Dallas, Texas, who’s high school senior has already been accepted to OU. For this group I would use different messaging; I would be encouraging these parents to take the next steps to helping their child decide where to go to school. One thing OU has recently launched is an app called “OU Bound,” which is for incoming students and/or their parents. The app includes literally all of the steps to take following initial admission up to the very first day of classes.

This is a great resource and I think if the admitted students parents knew about it they would be likely to download it themselves or to instruct their student to download it. If the parent or student knew about this resource they would be more equipped to explore or to take the next steps to choosing OU and becoming a Sooner. This direct mailer would also show the University cares about the student and would be an extra push beyond the acceptance packet. The direct mailer would come a few weeks following the acceptance packet and would be addressed to the parent.