Stakeholder: The Sequel

Last week in my PR publications class, I was asked to define a stakeholder for OU Recruitment Services and create a direct mailer for that stakeholder. I chose to direct my mail towards high school students involved in theatre who are interested in pursuing it at a university level. That blog post can be viewed here.

This week, I am asked to define a second stakeholder that has some sort of influence on my original stakeholder. I think the best way to do that would be to direct a mailer toward the parents of these high school theatre students.

For my first direct mailer, I chose to mock a theatre workshop at the OU School of Drama. For this mailer, I will likely stick with the same workshop idea, but have more information on the mailer. High school students don’t want to read a wordy mailer, but their parents do. We’ll see where it goes from here.