Stakeholders

For our PR Publications class this week, our task is to design two different direct mailers for stakeholders, in an effort to persuade high school students to attend the University of Oklahoma. For my stakeholders, one will definitely be a 17-18 year-old high school, female student, with an ACT score of 30+.

The message to this stakeholder will emphasize the impressive academia of the University of Oklahoma, and the plethora of opportunities for leadership and involvement.

I will direct my second direct mailer toward young, prospective students who have already graduated high school and are in the workforce. This group will consist of men and women ages 25-35, who do not have any sort of university or college experience.

The message in this direct mailer will focus on the numbers of students who currently attend the University of Oklahoma, who began college between the ages of 25 and 35. It will also focus on how a college education can advance one’s placement in the workforce, along with the many other opportunities that come with getting a degree.