Stakeholders

We are on to our next project in PR pubs. This time we are assigned to design a direct mailer as if we are working for OU recruitment. We will be creating two direct mailers that aim to reach different stakeholders.

Stakeholder #1:

• High school students ages 17-24 that have been admitted to OU
• Live out-of-state
• Family who are OU alumni (specifically parent)

The message for this target group will be to attend OU over other school options.

Stakeholder #2:

• High school students ages 17-24
• Interested in sports, social aspects of college

The message for this target group will be to apply to the University of Oklahoma.