Stakeholders

When thinking about which public I wanted to target, I thought back to my own experience choosing a college only 2 years ago. For me, the biggest determining factor in choosing OU was financial. Because the factors were mostly financial, my parents had a large part in determining that I would go to OU. As an in-state student with my ACT score I received a substantial scholarship for the university that covered all of my tuition and fees. The prospect of free college, especially at a university such as OU was too good to turn down. That being said, there are a lot of scholarship opportunities for students who aren’t nationally merit that aren’t well advertised.

I am going to target the public of high school juniors and seniors in the Oklahoma City metro area that are not national merit, but have an ACT score of 34 or higher. My second public is going to be the parents of these students.