Stakeholders

This week in my public relations publications class this week we have to create two direct mailers to send to prospective students. We are pretending that we work for OU Recruitment Services.

I think that my prospective stakeholders would be incoming direct from high school freshmen, because it seems that is where OU gets most of its students. Transfer students are important but the incoming freshmen class continues to grow.

My potentials stakeholders would be:

• 17-19 years of age
• Highschool GPA 3.0
• 26/28 average ACT score

I chose to leave out family income, because many students try to attend the university and decide they are unable to pay for it.