Step 1: Research

In my PR Publications course, we are going to be designing a business card and letterhead for an organization of our choice. I chose Campus Activities Council as I have been involved with its events during my time here at The University of Oklahoma. For this assignment, I’m analyzing the state of the current organization’s resources, processes, and values overall.

What is your organization’s mission–the service or product it sells.

Campus Activities Council’s mission is to build leaders, build community and in return create a lastly legacy on this campus. They are responsible for presenting campus-wide events and traditions for all students. As an organization, they initiate and implement quality campus-wide programs throughout the academic school year to all facets of campus life. Though these events, they bring people together and create lasting and meaningful relationship among students and faculty.

Who are its main competitors?

Within CAC there are many different clubs and executive committees that all support one an other. I would consider other on-campus organizations such as Student Government Association, Fraternity and Sorority Life and other smaller clubs CAC’s main competition. Although there may be competition between campus organizations, many students are support multiple groups and all organizations are connected within the OU family.

What are your organization’s most dominant attitudes and core values?

Similar to its mission, CAC core-values are creating relationships, building leadership, and bringing the OU student body together. Every single event within CAC is more than it may appear. For example, University Sing may seem just like a show but deep within its core meaning is to positively influence the lives of our incoming freshman. I believe each event has the same goal of bringing people together of a common passion and being a part of something that is bigger than themselves.