Sydney’s portfolio 2016-04-04 23:44:18

“Reports are written to inform clients and senior managers about the results of public opinion studies and other research efforts, to provide in-depth assessment of a campaign or project, and for other business purposes.”

There are many reasons a public relations practitioners will write a proposal. Most times they will be written to promote, or “sell” a new event, charitable donations, or some other program to garner support and resources that will be necessary for the success of the project.

“Proposals are designed much like standard reports, but they do ore than provide facts, findings, and suggestions; they aim to convince the reader to take a specific course of action.”

Proposals must be written in a persuasive tone, because they have to yield a result. They must appeal to self-interest of, and benefit, all of the parties involved.

“At some point in their career, public relations practitioners will most likely have to either write or respond to a request for proposal, or RFP.”

RFPs are issued by businesses seeking aid in public relations such as new logos, event planning, conducting research, etc. These, when dealing with meeting, conference or special event planning, are encouraged to be submitted electronically as most hotels and convention and visitors bureaus have a section for these on their websites that allows the requester to fill in specs for the event.

 

This chapter caught my attention because if sports does not work out for me, I would definitely go into event planning. I like seeing the sections, like the one above for proposals, because this lets me see a little more into my future and what I will be doing. Persuasive writing is something I am more gifted at, so learning about this type of writing is interesting to me and kept me reading the chapter. Some of the information present in the chapter was somewhat dull, but not liking certain small aspects of a field is normal and I cannot expect to love everything in public relations.