Tag-along Direct Mailer Stakeholder

As I design my second direct mailer, I’ve chosen to address incoming OU freshmen aspiring to study abroad. By reworking my first design, I believe it can effectively communicate the unique scope of international opportunities open to Sooners. To engage my first stakeholder group, incoming journalism students, I’m creating a new design focusing on the creative variety of Gaylord programs. After I finish drafting the new design and re-working my first piece, I’ll re-evaluate to determine the ideal positioning to reach my audiences.