Target Stakeholder

For my direct-mailer I want to specifically target:

-young women

-between the ages of 16-19

-living in rural or smaller cities

-have qualifying GPA and ACT scores

-has an interest in being in the Gaylord College of Journalism and Mass Communication

These are a few of the categories that I fell into during high school. Although my parents did not attend the University of Oklahoma, I still was very much interested in attending OU. Because I was from a small town, where most people attended OSU, I felt as if I did not receive a lot of attention from OU. I want all students to feel like they have a chance to attend this amazing university, not just the kids of alumni or who come from very wealthy families. I want to show these prospective students all the great things that this university has to offer and why they should choose to come here over anywhere else.