The Stevensons.. Continued

We were assigned to create a second direct mailer for our second stakeholder. I kind of mentioned it in my first post, but here it is for the Stevensons again.

The second stakeholder would be possible graduate students. They range from the ages of 22-25 and are both male and female. They have shown an interest in the University of Oklahoma and are graduate students and live in the Dallas and Oklahoma city area with a radius of 50 miles each. This audience is about 10,000 people. Let’s call this group the Stevensons.

The Stevensons have already shown interest in OU and are graduates, so marketing to them would mean to show them what the benefits of getting a graduate degree and specifically what is the benefit of getting it from OU.

I also did a little research and there were results that students with graduate degrees could make from $20,000-$30,000 more than just one with a bachelor’s degree. That might be a little incentive to get a master’s.