Thorns Competitor Analysis

For this part of the research assignment I created a Pinterest board to reflect some of the styles of marketing that my organizations competitors use. I found it hard to find things like flyers and materials besides Facebook and website pages. I also went further than my local competitors to include the images from some flower shop boutiques that are not necessarily competitors but whose style I really liked.

My organization, Thorn Originals, differs from its competitors because of the devotion that is put into the floral arrangements and other products sold by the store. As well as this, quality is of the utmost importance, and Thorns truly cares about its customers from start to finish in the purchasing process all the way through to the delivery.  Its a shop that strives to offer a variety of unique products and it takes into consideration what customers like and don’t like and expands its inventory to meet their needs. For example, Perry lacks any place to purchase clothing beside a few things at Wal-Mart, so Thorns recently started carrying boutique clothing items so that people wouldn’t have to drive out of town as much to buy clothing items. While Thorns tailors its services to its customers, it picks products that remain with Thorns overall feel.

Thorns image should differ from its competitors because it is different from its competitors. Thorns should strive to be seen as a local shop that offers the highest quality flowers,  gifts, and décor. Its image should be classy, whimsical, rich but also light/airy, inviting,  and in-touch with peoples lives. Thorns messaging should focus on how unique the store is; its like this beautiful hidden gem in town. Essentially, people who choose to use other places for their floral services should find that they will never match Thorns value. Thorns should focus on how people should give Thorns a chance because chances are they will always find something to meet their need if they stop in. Also the environment of Thorns is really cool, and I think that in itself should attract people. Its an experience to visit this flower shop and walk amongst all the beautiful things inside.

Here is the link to view my Competitor Analysis board on Pinterest:

https://www.pinterest.com/maddiemalget/jmc-3433-competitor-analysis/