Topgolf Research

In my PR Publications course, we are going to be designing a business card and letterhead for an organization of our choice. I chose Topgolf because I played golf in high school, I love going there and I recently applied for their internship program. For this assignment, I’m analyzing the state of the current organization’s resources, processes, and values overall.

Topgolf is known for their entertaining atmosphere and unique twist on golfing. Today, Topgolf serves more than 8 million annual visitors worldwide. Topgolf’s 5 core values are:

• Fun
• One Team
• Excellence
• Edgy Spirit
• Caring

Topgolf’s main competitors are other interactive entertainment sports facilities like HeyDay bowling, Dave and Busters, Oklahoma City Thunder, Oklahoma City Dodgers, Wake Zone Cable Wakeboard Park, Frontier City, etc. There are a lot of entertainment choices to chose from specifically in the OKC area.