Visual Strategy

I believe people are most motivated or inspired by an organization when it incorporates pathos and logos to send a message. I want to merge image and type-driven visuals to create an appealing business card, sending the message that the organization is both professional and relational. I visualize a type-driven visual on the front of the business card, with an emphasis on the individual and his or her expertise. I will use the organization’s logo and the important information for the individual represented. On the back of the card, I want to have visual-verbal balance by having an image of children from the organization in the background, with the type running across the image stating the mission of the organization. This will grab attention by drawing on emotion and give the organization a focus, which is to empower all children and families in the community.