Week 7 Reflection
This week has not been my favorite week, in terms of PR Pubs or anything else. In the reflection post I’m presently writing, we were asked to talk about our segmentation matrix for the stakeholder we selected as well as the first draft of our first direct mailer. Because campus was closed today I do not have a draft of my direct mailer. I’m not altogether thrilled about this, but there’s not really much that can be done about it now. That being said, this reflection will talk mainly about the segmentation matrix.
After selecting a specific stakeholder, we were asked to fill out a segmentation matrix. The purpose of this matrix was to help analyze and understand our stakeholder on a deeper level. While I didn’t completely know if what I was putting in the matrix was correct/was going in the correct place, I completed it to the best of my ability. I was frustrated pretty much the entire time and felt like I was being very redundant. I think I reacted this way because I didn’t fully grasp how the assignment could be used in a useful way. Nonetheless, my segmentation matrix is attached below.
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