Week 8: Second Stakeholder

Our assignment for this week was to identify a second stakeholder and design a second mailer to appeal to this stakeholder. It was suggested that the second stakeholder we selected be related in some way to the first stakeholder. Since my first stakeholders were high school seniors (17-18 years old) in Oklahoma who would be second generation OU graduates looking for places to apply, I thought it was only natural to make the second stakeholder the parents who were alumni.

For one, few people have as much influence on college decision as parents. If the parents are alumni and Oklahoma residents, it’s likely they’ll be pulling for their children to go to OU already.