who is my stakeholder?

In PR Publications, we are turning a new page. Photoshop will now be the new tool opposed to InDesign. We will be creating two different direct mailers. Each direct mailer is tailored to a certain stakeholder that is related with OU Recruitment Services.

So, who does OU target? Who should I target? What stakeholder can I appeal to?

I have decided to target Texas, high-school seniors (ages 17-18) who have already been accepted to The University of Oklahoma.

This was the stakeholder group I belonged to when deciding where to attend college. I can relate to what out-of-state individuals are looking for in a college.Especially, when higher education in Texas is on an equal playing field. A few factors that contribute to Texas students opposed to Oklahoma students include: proximity, cost of tuition and multiple competitive in-state colleges.

I am excited to get going in Photoshop!