Who to Recruit?

When designing a direct mailer, the stakeholder and message are extremely important. Direct mailers have little room for a huge sell, so it must get straight to the point and do so effectively. This is why it is crucial to pinpoint exactly who I’m reaching and what I’m trying to get across to them. Here is the information of my stakeholder and message for them:

My stakeholder

• Undergraduate international exchange student.
• If an international student, they probably have some means.
• They have been accepted, but have not committed to coming to study abroad at OU.

My message

• Make sure to promote OU as their “home.”
• Promote the community aspect to make them feel welcomed and comfortable about coming.
• Promote students and academics, trying to find diversity in the students represented.
• Pinpoint something unique about OU within the direct mailer, a “fast fact” that would spark their interest in coming.