For creating a logo and business card for Bunker Hill Pharmacy I want to be sure that the message will easily be received and understood. I want the customer/consumer to know what we are advertising just by looking at the card. Therefore, I plan on having an image of an rx bowl with the BHP […]
Something I have always known about our competitors, perhaps sororities in general, is that most communication and marketing materials are cheesy. They are (for the most part) girly and dated. I would love to see our organization’s images and messages differ from the competitors because they are modern. I think the touch of feminism is […]
Now that I have researched McDowell & Company and its competitors, the next step is to create a communication strategy. The communication strategy is what I will use as a guide when creating my publications. It explains the key messages I want to communicate with my publication, what visual elements I will use, and the…
For my PR Publications class, we were asked to brainstorm ideas for a business card and then begin the design process through InDesign. When asked to complete this assignment, I felt prepared to take it on. We had been given the basic InDesign skills during Boot Camp and all I had to do was put […]
In my last post, I talked about the products McDowell & Company manufactures and discussed its values and attitudes. Now for the next step in creating an effective logo, researching the competition and its visual strategy but it might not be that easy. The manufacturing and sealing field is very different from any other field…
Today, I am happy to say I finished the first draft of my business card for the North Face brand. I have to admit that upon first look at this assignment, I was not sure I could do it. I have very minimal experience with Adobe InDesign and have never attempted to create a business […]
– involvement – togetherness – bright – welcoming/inviting – informative – easy to contact – shows events – shows community service – leaders – role models – clean lines Business Card/Letterhead Inspiration Board: https://www.pinterest.com/mnmcpeak/business-card-inspiration/ Mood Board: https://www.pinterest.com/mnmcpeak/business-card-mood-board/
Well I’m posting a little backwards.. I came to the lab to finish my business card, forgetting that I had to have a hard drive to take it home with me. So with that being said, I’m posting my card without posting the other things! (Those will get posted when I get home) However, […]
In continuation with this week’s lesson in creating a business card and letterhead for an organization of our choosing, my PR publications professor has asked us to analyze our organizations competitors and attempt to answer the following questions. How does your organization differ from its competitors? How should your organization’s image and message differ […]
Continuing on with our business card and letterhead project, we were asked to create a Pinterest board that resembles what our organization is involved with and what they stand for. You can find my Competitor Analysis Pinterest board for CAC here: https://www.pinterest.com/kelseyagulick1/jmc-3433-competitor-analysis CAC is different than most organizations because they strive to be more than just … Continue reading Step 2: Competitor Analysis →
