I was asked to design a Newsletter for a Fortune 500 company, thinking about a specific target audience who would be reading the newsletter. It was an assignment that proved more challenging than I expected. At first I was not excited, because I was limited on my knowledge about just how many companies fit the profile … Continue reading Completed Newsletter
After reading Chapter 3 of Designing For Emotion I learned about how much you and your audience’s personality should be reflected in any kind of design. I especially agreed with a specific quote from the chapter that addressed the issue of design as something fake to draw people in to your product or organization. “Let’s think of our designs … Continue reading Designing for Emotion: Personality
This week in PR pubs I read chapter 3 of Designing for Emotion, titled “Personality.” This chapter focused on how personality can be used to influence design choices. I do agree that personality draws people to one another, and can therefore be utilized to create a personable online presence through…
This week in PR Pubs, we have our fourth design project due. Four projects over the course of the semester doesn’t sound too overwhelming; however, it’s definitely been a process of trial and error. When I began designing my newsletter, I was happy I chose a company I liked and…
In the book Designing For Emotion I read chapter 2 called “Designing For Humans” and found it very insightful. Author Aarron Walter employs the use of practical examples and metaphors that really bring credibility to his arguments. In the chapter he discusses the idea that “behind every design principle is a connection to human nature and … Continue reading Designing For Humans →
For this assignment I was asked to choose a fortune 500 company and begin to create a newsletter for that company. In this phase of the assignment I was supposed to focus on making several different page design layouts for my newsletter. Working with shapes, fonts, colors, proximity and alignment of all the objects helped me figure out how … Continue reading Designing a Newsletter →
Designing for Humans, because we aren’t robots (yet). This week in PR publications I was asked to read chapter two of Aarron Walter’s book, Designing for Emotion. One thing I agree with… I do agree that design equals connecting to humans through their emotions. I also liked what he said…
For this assignment, we were asked to choose an organization or company to design, read the article “7 Social Media Design Ideas for PR Pros” by Brian Conlin, complete Canva tutorials and design four different social media pieces on Canva for our client. I chose the organization Upendo Kids International, an international child advocacy nonprofit that … Continue reading Social Media Design Sprint: Reflection →
We were asked to read the first chapter of a book called “Designing For Emotion” by Aarron Walter. I enjoyed reading this book because it took me through a bit of American history and described how important it is for companies and organizations to connect with their audiences by making themselves more human rather than professionally distant. … Continue reading Designing For Emotion →
This week in PR Publications I was asked to design four different social media pieces for a business of my choice. I decided to design for Full Circle Bookstore, a hole-in-the-wall book shop in Oklahoma City. It’s one of my favorite places to visit– the atmosphere and selection are everything…
