I Made Some More Things!
The past few weeks in PR Publications I was challenged to create two direct mailers about OU for two separate target audiences. I decided to target high school senior girls who had been accepted to OU and had been very involved in high school, as well as parents of incoming…
Direct Mailers, First Draft, Reflection
I’ve completed first drafts of both of my direct mailers for two different stakeholders. My first stakeholder helped me define my second by showing me the characteristics, attitudes, needs, behaviors, etc. of my audience. I could find some similarities between my stakeholders, but defining my first helped me find it’s distinct characteristics that distinguished it from … Continue reading Direct Mailers, First Draft, Reflection →
Reflection
Segmenting20Stakeholders20Matrix
Defining My Stakeholder
For our assignment we were asked to define two target stakeholders for creating direct mailers for from OU Recruitment Services. We were asked to be more specific so that our messages would be tailored directly towards the specific audience. 1: Middle Eastern male students, high school graduates, national merit scholars, have not chosen a school, accepted … Continue reading Defining My Stakeholder →
Come One, Come All– There’s a Place for yOU
For this reflection, I’m going to be discussing my experience with identifying and segmenting my stakeholder, as well as analyzing my initial design for the direct mailer. I decided to make my stakeholder relatively more specific as I worked on the segmenting stakeholders matrix– I wanted to target girls specifically, instead…
We have a place for yOU!
The curious case of potential stakeholders. For this assignment, I was faced with the task of designing a direct mailer for a specific group of stakeholders I had to identify on my own. I immediately decided I wanted to focus on high school students who had already been accepted by…
That’s a Wrap!
I was asked to create a business card and letterhead for an organization. Before I started the assignment I thought it would be very simple. I had seen several business cards, and I knew my content would be an appealing logo and some information about the individual/organization. However, I had no idea how critical every element … Continue reading That’s a Wrap! →
