Communications Strategy

For my communications strategy, I want to make sure the visual language I use ties into Oklahoma and the idea of sticking to your roots and keeping it local. I’d like the visuals to be image driven by including the shape of the state in some way and maybe using roots like from a tree […]

Ideating

In my public relations publications class, I am working to create a business card that accurately portrays the ideas of a company. I am doing my business card for BOK Center Special Events in Tulsa because this is where I interned this summer. I think that it is important to use visual language that portrays … Continue reading Ideating

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Organizational Analysis

Since high school, I have toyed with the idea of being a small business owner. It all started in my sophomore year when my Spanish teacher was going through the process of starting a specialty bakery. She would often bring in treats for us to taste test as she was learning to make her recipes […]

Competitor Analysis

Before getting started on our first big project in PR pubs, we first need to do some research and conduct a competitor analysis to see how competitors are different from our organizations. If you read my last post, then you know that the organization I’m creating for doesn’t actually exist yet. When I was in […]

Competitor Anaylsis

I am conducting research on a company for my public relations publications class, and I am focusing on BOK Center, specifically the special events sector. BOK Center Special Events differ from the competitors in that the events target many different ages. Some are 18 and older only events, some families and some for those who … Continue reading Competitor Anaylsis

Research

For my public relations publications class, I am designing a business card for an organization of my choice. I am designing for SMG Tulsa or more specifically BOK Center. This is the company that I interned for this summer in the special events department. The mission of the special events sector of SMG Tulsa at BOK … Continue reading Research

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Elements of a Newspaper

One of our assignments for boot camp week was to mark up any newspaper we could find and identify the major elements that go into designing a newspaper. For this assignment we had to identify the following elements: masthead, headline, deck, subhead, byline, body text, divider line, photo cutline, subhead, and jumpline. I picked up […]

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