In my final PR Publications assignment, I present my summary of learning project and a farewell to the PR Pubs class! Choosing to do an infographic was difficult in its own right. I wanted to invest in a video for the class, but I realized if I wanted something with quality to close out my class … Continue reading 6.2: Action!
Lesson 6 brings the class into the final stretch! I start off by looking back at my class experiences in design and blogging, then draw blueprints for my final project and blog. I also take a final look into Designing for Emotions by Aarron Walter and reflect on the concepts in the book as a whole. Blog Plans This … Continue reading 6.1: Planning…
For our final design project turn-in, we took our dummy newsletter layouts from Lesson 5.1 and adapted it to stories and photos from various news sources for either an external or internal public for a Fortune 500 company of our choice. I made a small change of plans after looking for content for my Costco newsletter. … Continue reading 5.2: A Taste of Tesla
Happy August, everyone! Today’s post covers both Canva and Chapter 4 of Designing with Emotion by Aarron Walter, as well as a brief look at my dummy layouts for my Fortune 500 company newsletter. As the CIA once wrote, “I can neither confirm nor deny the existence or nonexistence of blog post 4.1 responsive to the … Continue reading 4.1/5.1: Decisions, Decisions
Today, we reflect on our work on the OU Recruitment Services direct mailers and our stakeholders throughout Lesson 3, as well as Chapter 3 of Designing for Emotion! Reflection Over the course of Lesson 3, we’ve been learning about how to identify stakeholders within an organization, then design direct mailers that address the needs of … Continue reading 3.3: Final Direct Mailers
While taking a break from design, I dig into Chapter 2 of Designing for Emotion and see what Aarron Walter means about designing for humans. Chapter 2 covers a number of topics I’ve used for design inspiration. Now, I might not be the type to add an adorable mascot character to my brand strategy, but … Continue reading 3.2: Designing for Human Instincts
We’re continuing with our OU Recruitment Services direct mailers, but this time, we had to choose another stakeholder to design for. For my second, “companion” stakeholder, I’ve decided to target the parents of 17 to 19-year-old who was accepted at OU and comes from a low income family. These parents are wondering what to do about … Continue reading 3.2: fED Mailers
This round, we’ve started to understand stakeholders in the context of our design choices. We’ve got our sights set on OU Recruitment Services, which reaches out to numerous student groups. For now, we only have to address one of our choice and design a direct mailer for that group. I initially attempted to stay within a … Continue reading 3.1: Stakeholders & Feelings
Wrapping up Lesson 2, we’ve finished up our business cards and letterheads for final review! My final business card and letterhead did not evolve a whole lot, I admit. I probably could have pushed farther, but my sketches for pattern, shape, different white space, etc. felt like forced decoration more than actual contributions to the … Continue reading 2.3: Card & Letterhead Submissions
This round, we were asked to submit critiques for a few students, begin our letterhead design, and read Chapter 1 of Designing for Emotion by Aarron Walter. I’ve always been wary of giving design critiques to non-designers. I don’t want to overestimate and confuse anyone, but I definitely don’t want to underestimate someone who’s worked … Continue reading 2.2: Letterhead Reflections
