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Reflection – Final letterhead and business card

During the lesson this week in PR pubs, my class participated in a speed-dating style peer editing session with our designs. This was super helpful for me. I got great feedback on how to make my business card better. It was beneficial to do this kind of peer editing because everyone has strengths in different […]

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Reflection

          During these past couple of weeks in my PR pubs class, we were asked to design both a business card and letterhead for a business of our choosing. I chose lululemon athletica as the brand I’d be representing because I am familiar with their business dynamics and the values they […]

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Reflection

      This week in PR pubs we were asked to complete the first stages of designing a business card and letterhead for a company. I chose Lululemon as the brand I would design for. The first steps included some research on the company and its competitors. The research ended up being easier than … Continue reading Reflection

Competitor Analysis

Along with the general research of a company of choice (mine being Lululemon) we were also asked to analyze the competition of our brand. During this process we were guided with the following questions: How does your organization differ from its competitors? How should your organization’s image and message differ from its competitors? Some of … Continue reading Competitor Analysis

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