In my Public Relations Publications class we were asked to research and find two stakeholders to make a direct mailer for The University of Oklahoma’s Recruitment Office. The first stakeholder I chose was 17-18 year old High School Seniors in the state of Texas looking for an affordable University. The second stakeholder I chose was … Continue reading Reflection →
Great design pierces skin-deep aesthetics to deliver powerfully coiled, laser-focused messaging. Meaningless visual fluff is bad; delivering value to your audience is a must. Before I started this course, I knew this was true. Buuuut, at the front of my
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In this quick video, I explain the thought process and research ideas behind my direct mailer designs for my Public Relations publications course.
So, direct mailers are completed, and I can officially say that I am starting to, slowly, become more comfortable with Photoshop. I admit, I was not thrilled to be going back to Photoshop after finally getting acclimated to InDesign, but I now realize the different services each adobe software offers. I have learned simply by […]
This week in my PR Publications class we completed the finishing touches and critiques on our direct mailers. As I have mentioned in previous posts, my target audience for my direct mailers are high school students who are starting to apply to universities. I wanted to target those students who have a desire to be … Continue reading Final Direct Mailer →
This week I was asked to continue working on my direct mailers. I was already pretty happy with my drafts so I didn’t have a ton of work ahead of me. I did end up having some trouble with the marquee and fonts on my first direct mailer, so I decided to take a different … Continue reading The Direct Mailer Impaler
Please pardon my sleep deprived eyes and the spray bottle I use to punish my cat.
The last few weeks in PR Pubs have been spent designing direct mailers. Our assignment was to create 2 direct mailers for OU recruitment services. We thought of stakeholders we wanted to create mailers for and researched them so that we could effectively communicate with them. When I was brainstorming stakeholders, I decided to go…
The last few weeks in PR Pubs have been spent designing direct mailers. Our assignment was to create 2 direct mailers for OU recruitment services. We thought of stakeholders we wanted to create mailers for and researched them so that we could effectively communicate with them. When I was brainstorming stakeholders, I decided to go…
