For PR Pubs, we have started to draft direct mailers for our stake holders that we have defined. 1. How has your first stakeholder helped define your second stakeholder? My first stakeholder has helped define my second because I need to have this next mailer as a supplement for the first direct mailer. My second […]
The stakeholder I chose for my second direct mailer is: parent’s of Texas high school seniors who have been accepted to OU but have not committed. I chose this stakeholder since they have the greatest impact on their child’s decision when it comes to picking a university. Since OU is an out-of-state school, parents will […]
Draft 1: Stakeholder: Texas high school senior, accepted to OU but not committed Draft 2: Stakeholder: Parents of Texas high school senior who has been accepted to OU but not committed Reflection: 1. How has your first stakeholder […]
Hello again! This week I have been assigned a new project in my PR Publications class: I have been tasked with creating two direct mailers for OU Recruitment Services. In previous posts, I have designated a first target audience and designed a mailer for that audience. Now, my objective is to define my second stakeholder for … Continue reading Direct Mailer #2: OU Recruitment Services
This week we finished the first drafts of our two direct mailers, and I finally feel like I understand Photoshop! My first stakeholder helped me to define my second stakeholder because I knew that I wanted the second stakeholder to have a strong influence on the first one. I thought that parents who are alumni […]
We are now in the second week of using Photoshop. This week we defined another stakeholder to send a direct mailer to and began the draft on that design. The stakeholder for my second direct mailer is a female high school student who is attending or considering attending OU in the fall. The call to…
My first stakeholder helped define my second stakeholder because my first stakeholder (high school seniors (17-18 years old) in Oklahoma who would be second generation OU graduates looking for places to apply) provided a natural segue to parents/alumni becoming my second stakeholder. Essentially, these are my first drafts. My design hasn’t changed, but I anticipate […]
Our assignment for this week was to identify a second stakeholder and design a second mailer to appeal to this stakeholder. It was suggested that the second stakeholder we selected be related in some way to the first stakeholder. Since my first stakeholders were high school seniors (17-18 years old) in Oklahoma who would be […]
By the way, my second public is:
The parents of high school seniors from Dallas and immediately surrounding cities (Highland Park, University Park, Plano, Richardson, Farmers Branch, etc.) whose annual income is $100,000 or more.
In my PR Pubs class, I’m working on two direct mailers for different but related publics. My public is Dallas and Dallas-area high school seniors with an income of over $100,000. With them in mind, I designed the following mailer: I also designed this mailer to send to parents of these students: The back of […]
