The stakeholder I have chosen for my direct mailer is a North American female. She is between 17 and 20 years old and has been accepted to OU. In my mind she is most interested in finding community and involved in her time at college. She has many choices when deciding what college to attend, […]
This week, I was asked to complete a first draft of a direct mailer and fill out a segmentation matrix for my PR publications class. Although I was unable to complete the draft due to class cancellation, I did make good progress on it and was able to finish the matrix. The matrix was a […]
This week, we were asked to complete a segmenting stakeholders matrix. The matrix helps us better understand and identify our stakeholder. The matrix was very long and confusing at first, but once we discussed how to complete the matrix and its goal in class, it was a lot easier to complete individually. At first I […]
My stakeholder is a 16-18 year old junior or senior enrolled in an Oklahoma high school whose parents are alumni. I said that my stakeholder is a 16-18 year old junior or senior enrolled in an Oklahoma high school because I am trying to recruit first time college applicants to take a tour at OU […]
For our assignment we were asked to define two target stakeholders for creating direct mailers for from OU Recruitment Services. We were asked to be more specific so that our messages would be tailored directly towards the specific audience. 1: Middle Eastern male students, high school graduates, national merit scholars, have not chosen a school, accepted … Continue reading Defining My Stakeholder →
This week in PR Publications I was asked to create a matrix for a direct mail campaign for stakeholders of the University of Oklahoma. Once I looked over a matrix outline it didn’t look that bad so I picked my stakeholder and started in on it. The problem I found during the matrix exercise was…
For our newest PR Publications class assignment, we are creating direct mailers for potential OU students. We were asked to come up with our targeted stakeholder, the group we were advertising to. This is what my potential stakeholder looks like: Interested in the Performing Arts, specifically theater Age: 16-18 Gender: Female Race: All Average Annual…
High school students
Ages 17-19
Already accepted into OU. Boomer.
Provide knowledge on Greek Life
Encourage them to look into joining the Greek Community.
Target both males and females.
Hello again! In my PR publications class, I have been hard at work this past week designing a direct mailer for OU Recruitment Services. I have a first draft of my design, and I would love some feedback! First off, let’s take a minute and refresh who the stakeholder is for this mailer: PRPubs Stakeholder. As … Continue reading Direct Mailer: OU Recruitment Services – Reflection
Hello again! This week I have been assigned a new project in my PR Publications class: I have been tasked with creating two direct mailers for OU Recruitment Services. My first objective is to define my stakeholder – the intended recipient of the direct mailer. As a combination of my two majors, Public Relations and … Continue reading Direct Mailer: OU Recruitment Services
