Segmenting Stakeholders Matrix Prioritizing Stakeholders: Texas, high-school seniors (17-18) who have been accepted to OU By Attributes Definitive: Texas, high-school seniors who have been accepted to OU but have not committedExpectant – Dominant: Texas seniors with correlations to the university whether OU alumni as parents, relatives or friendsDependent: OU, they rely on Texas graduates for […]
Today in Norman, Oklahoma we have a snow day! Therefore I do not have access to the Gaylord College computer labs. Although my photoshop draft of my direct mailer is not completed due to the weather, I am going to reflect on what I have done thus far. This week in PR pubs we have … Continue reading Happy Snow Day! →
This week in my PR publication class we began working in Adobe Photoshop designing direct mailers for OU Recruitment Services. To begin the project, we first identified the stakeholder in which we wanted to target. I decided that I wanted to target two different groups of students. First, the group of students who are looking … Continue reading Defining my Stakeholder →
After a snow day this week, we were not able to complete an assignment where we drafted our first direct mailer. Mine would have been targeted at National Merit Scholars and accented the wonderful scholarship opportunities OU has to offer as well as the diverse programs like study abroad that set us apart from other […]
Do you want to build a snowman direct mailer? This week, my PR Publications class had me do some research on stakeholders for a few direct mailers that I will be doing for OU Recruitment Services. Unfortunately, the mailer will not be able to be unveiled until next week. Thanks D-Bo and Oklahoma weather. On the … Continue reading Frozen: PR Pubs Edition
For this reflection, I’m going to be discussing my experience with identifying and segmenting my stakeholder, as well as analyzing my initial design for the direct mailer. I decided to make my stakeholder relatively more specific as I worked on the segmenting stakeholders matrix– I wanted to target girls specifically, instead…
The curious case of potential stakeholders. For this assignment, I was faced with the task of designing a direct mailer for a specific group of stakeholders I had to identify on my own. I immediately decided I wanted to focus on high school students who had already been accepted by…
This week in PR Pubs class, we were assigned to create a direct mailer for OU’s recruitment services. I’m not going to lie, I was kind of nervous about this assignment because even though I somewhat had gotten the hang of using InDesign that was definitely not the case with Photoshop. However, once I got started […]
For my direct-mailer I want to specifically target: -young women -between the ages of 16-19 -living in rural or smaller cities -have qualifying GPA and ACT scores -has an interest in being in the Gaylord College of Journalism and Mass Communication These are a few of the categories that I fell into during high school. […]
This week for my PR Publications class I am working on a project in which I will complete two direct mailers for OU Recruitment Services. My first task in this project is to think of a stakeholder that interests me. I was involved with theatre in high school, but I didn’t see a lot of … Continue reading My Stakeholder
