The second stakeholder will be the parents or legal guardians of the first stakeholder. The Direct Mailer will be created for them, since they typically have a big influence on their children’s futures. The mailer will include statistics as to why it would be beneficial for their student to become part of the Greek community […]
This week our project is to define a second stakeholder. This stakeholder should have some influence in the first stakeholder’s life. I have chosen to target the stakeholder’s parents. These parents are OU alumni. The parents have a huge influence on the student because of their ties to the university, their financial support of the student and […]
Attached is the front face of my Direct Mailer, geared toward non-english speaking transfer students ages 17-22. I chose this…
In this lesson in my PR Publications we are continuing to design direct mailers through OU recruitment services. I wanted to target students with a desire to belong and get involved on campus and with OU traditions. My first mailer shows a picture from camp crimson, a camp new students attend during the summer. I … Continue reading Direct Mailer Drafts →
are not racist. -President David Lyle Boren In light of recent events, hundreds of students have gathered and voiced their…
For this assignment we were asked to create a target audience and public to reach out to in our mailer. I decided to reach out to male, high school students, that are looking for the typical college experience with a huge emphasis on sports. I really liked this assignment because it allows us to work closely Continue reading
For this assignment in my PR Publications class, we are creating a mailer to send out to a prospective student at the University of Oklahoma. We had to brainstorm various options of students that would be interested in attending our university. The student that I am targeting is described below: 16 to 18 year old, Continue reading
Segmenting20Stakeholders20Matrix
What were you asked to do? I was asked to complete a segmented matrix based on what I identified my stakeholder to be. I chose North American females that have been accepted to OU, ages 17 to 20. How did you respond to what you were asked to do? The segmented matrix was really confusing […]
In my PR Publications class we were asked to read and understand publics and stakeholders. We were informed that we would be designing for our client, the OU Recruitment Office. Our design would not be used in InDesign like we have been doing but now in Photoshop. I was very excited to learn that we … Continue reading Reflection →
