Okay so it has been a few weeks since I have worked on Project #2 for my PR Pubs class. Spring Break gave me some time to get more inspiration. After reviewing advice from my teacher and doing some more research, I decided to completely change the look of my direct mailers. For my first … Continue reading Direct Mailer- Final Reflection
This week we finished our mailers and were asked to reflect on the whole process of creating them. I created a mailer for a prospective student of Gaylord College and one for parents who are OU alumni. Because of my work experience with Recruitment Services I am familiar with sending out direct mailers, but have never […]
This week’s PR publications assignment focused on the continuation of last week’s direct mailer assignment and centered on the creation of a second direct mailer for another crucial stakeholder to the University of Oklahoma. In order to select the second stakeholder, I began to think about individuals that would have a significant influence on the …
This week’s PR publications assignment focused on the creation of two direct mailers for OU’s recruitment services. This week centered on a draft of only the first direct mailer. Firstly, I began my thought process by narrowing the focus of my audience to a specific stakeholder that would be impactful upon the institution and to …
This week I was asked to do 2 direct mailers for OU recruitment. My first mailer helped direct my second mailer in that I chose the same demographic except I switched to band students instead of theater students. My design has remained the same, I haven’t had time to rework drafts of either. The difference…
The first stakeholder, high school students ages 17-19 that have already been accepted into OU, help define my second stakeholder, their parents. My first direct mailer is geared towards encouraging those students to join Greek life at OU, and my second direct mailer is geared towards their parents and giving them statistics as to why […]
For my PR Publications class I was asked to search and find two stakeholders to make a direct mailer for the University of Oklahoma’s Recruitment Office. The two stakeholders that I chose were 17-18 year old high school students and transfer students 20-22 years old. I made my two drafts for my direct mailers for … Continue reading Reflection →
This week in my PR Pubs class, I was asked to create a Segmentation Stakeholders Matrix and a Direct Mailer draft. Although the snow days caused a little setback, here I am with a completed Matrix and almost completed Direct Mailer. My response to this assignment was a little confused, but also a little excited. […]
I’ve completed first drafts of both of my direct mailers for two different stakeholders. My first stakeholder helped me define my second by showing me the characteristics, attitudes, needs, behaviors, etc. of my audience. I could find some similarities between my stakeholders, but defining my first helped me find it’s distinct characteristics that distinguished it from … Continue reading Direct Mailers, First Draft, Reflection →
In my PR pubs class, we are currently working on direct mailers for two different types of stakeholders. This week we worked on the second stakeholder graphic. The second stakeholder that I chose was the parents of North Texas high school students who are alumni of OU. I chose to use a group of […]
