In my PR Publications class I was asked to define two stakeholders that will help us to design a direct mailer for the University of Oklahoma’s Recruitment Office. The first stakeholder I chose to do was high school graduates ages 17-18 looking to start their college careers. The second stakeholder I decided to do is … Continue reading Second Stakeholder →
1.How has your first stakeholder help define your second stakeholder? After thinking of the first stakeholder I then went into the thought process, who would keep this stakeholder from making the decision they wanted to about the Greek community? The first answer is mom. So in my second direct mailer I am to show mom […]
In my PR Pubs class, we are segmenting a second stakeholder. This stakeholder must have influence over our first stake holder. My first stakeholder are 17-18 year olds that attend high schools in North Texas. I have decided that my second stake holder will be the parents of these students, who are alumni of the […]
The stakeholder I have chosen for my second direct direct mailer is a North American mother of my previous stakeholder. My previous stakeholder is between 17 and 20 years old and has been accepted to OU. Because my first stakeholder is looking for a sense of community I was trying demonstrate that Greek life could […]
Since I was unable to draft my first direct mailer last week due to the weather, I will be reflecting on my first draft of my direct mailer this week for my PR Publications class. I feel that after I was able to create my first stakeholder, which I selected to be prospective students looking […]
This week, we had to finish our two direct mailers for our target stakeholders. My two stakeholders were a 16-18 year old junior or senior enrolled in an Oklahoma high school whose parent(s) are alumni of the university. My second stakeholder is the parent(s) of my prospective college student. My call to action for the […]
My second stakeholder is the parent(s) of the 16-18 Oklahoma high school student whose parent(s) is/are alum of the University of Oklahoma. A parent has a great deal of influence on his or her child. This direct mailer will be direct towards them and have a direct call to action. Their direct mailer will encourage […]
As a high school senior, I hated scraping the steep piles of irrelevant, glossy mailers off my kitchen counter into the trash. So when I was asked to design two separate direct mailers targeting University of Oklahoma stakeholders, I made
Read more ›
As I design my second direct mailer, I’ve chosen to address incoming OU freshmen aspiring to study abroad. By reworking my first design, I believe it can effectively communicate the unique scope of international opportunities open to Sooners. To engage
Read more ›
Hello again! In my PR publications class, I have been hard at work this past week designing a second direct mailer for OU Recruitment Services. I have a first draft of my design, and I would love some feedback! My intended audience is the parents of 17-19 year old high school dancers who intend to … Continue reading Direct Mailer #2: OU Recruitment Services – Reflection
