For the direct mailer, I segmented my stakeholder analysis to focus on incoming University of Oklahoma students open to enrolling in Gaylord College. Through a Stakeholders Matrix, I pinpointed specific values and trends to inform my mailer design and messaging.
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1. What were you asked to do? For this assignment, we were asked to create a Prospective Student Matrix for our client we are sending our information to. 2. How did you respond to what you were asked to do? We had already made a detailed list of who we wanted to send our direct mailer […]
Moving forward in my publications course, I’ve begun to define a stakeholder and design a direct mailer for the University of Oklahoma’s recruitment efforts. I hope this project will present an opportunity to flex my audience targeting muscules and succinctly
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This week has not been my favorite week, in terms of PR Pubs or anything else. In the reflection post I’m presently writing, we were asked to talk about our segmentation matrix for the stakeholder we selected as well as the first draft of our first direct mailer. Because campus was closed today I do not […]
This week in PR Publications, we were asked to create a Segmenting-Stakeholders-Matrix in order to begin creating direct mailers for OU Recruitment Services. We were then asked to create a draft of a direct mailer based on the stakeholder information we had obtained throughout the week using Photoshop, but unfortunately, OU had a snow day, which resulted […]
This week in my PR Publications class, we were asked to begin the process of creating direct mailers for OU Recruitment Services using Adobe Photoshop. In order to succeed in creating direct mailers for prospective students, I needed to identify and define the stakeholders that I wanted to target: -High school junior or senior students who […]
This week in class we were asked to reflect on what we have been working on over the past several days. We were to create a Segmenting Stakeholders Matrix – Mailers in order to really think about the direct mailers we were creating from the perspective of the stakeholder. After this we were asked to […]
For this week, we were asked to brainstorm potential stakeholders who we will later design direct mailers for. Naturally, the…
In my PR pubs class this past week, we were asked to make a direct mailer and do a Segmenting Stakeholder Matrix. It was a lot of fun and I learned a lot. I believe that I responded very well to the segmenting stakeholder matrix, but due to the snow day I wasn’t able to […]
In my PR pubs class, we have been asked to create a segmenting stakeholder matrix. However, before I can do that I have to designate a stakeholder. I have decided to make my stakeholder a north Texas high school student who is 17 to 18 years old and is planning on attending college. The message […]
