This week we were asked to work with Adobe Photoshop to create two different direct mailers that reached out to two different stakeholders. Based on my previous post, I decided on reaching out to females from the ages of 17-18 that have already been accepted into OU and recent college graduates. However, instead of reaching … Continue reading Reflection
This week in PR Publications we are focusing on Photoshop. Our last project, the business card and letterhead, were created using InDesign. So, for our second project we will be using Photoshop exclusively. Our second project is to create two direct mailers for OU Recruitment Services for two different stakeholders. The first section of the…
This week in my PR Publications class I was asked to create a Stakeholder Segmentation Matrix and then design a direct mailer for OU Recruitment Services targeted at my stakeholder. I had never completed a Stakeholder Segmentation Matrix before, and I was initially very confused about what I was being asked to do. I decided … Continue reading Reflection
In my PR Publications class we were asked to read and understand publics and stakeholders. We were informed that we will be working with Photoshop for this portion of our lesson. The client we will be designing for is The University of Oklahoma’s Recruitment Services. Our objective is to create two direct mailers for Recruitment Services that … Continue reading Defining My Stakeholder →
In PR Publications, we are turning a new page. Photoshop will now be the new tool opposed to InDesign. We will be creating two different direct mailers. Each direct mailer is tailored to a certain stakeholder that is related with OU Recruitment Services. So, who does OU target? Who should I target? What stakeholder can […]
We are beginning our next task and it’s already tugging at the heart strings. We have been asked to create a direct mailer for OU Recruitment Services and direct it toward one stakeholder, a prospective student. Macy McBride is an 18 year old senior at Skyline High School in Dallas, TX. She is involved in […]
This week in my PR Pubs class, we’re designing direct mailers (physical mail) for specific target publics. We’re pretending to be members of the OU recruitment team, identifying one specific public that might be interested in attending OU. My statement, which pinpoints my selected target public, is this: High school seniors, Dallas, Income: $100,000+. I […]
I was asked to create a business card and letterhead for an organization. Before I started the assignment I thought it would be very simple. I had seen several business cards, and I knew my content would be an appealing logo and some information about the individual/organization. However, I had no idea how critical every element … Continue reading That’s a Wrap! →
In class this week we will be creating two mailers for the University of Oklahoma Recruitment Services. The first step is to define a stakeholder for one of the mailers and describe the possible types of messages that can be communicated to them. One of the main stakeholders for Recruitment Services is prospective students. To be more specific, […]
Earlier today I was promoting The Vagina Monologues. Even though the word “vagina” is purely anatomical, I recognize that our…
