Moving along in our book… this week we read chapter three- “Personality”! Here are a few of my thoughts on the chapters content and main points. 1. What is one thing in Chapter 3 that you agree with? The author talks about how we are attracted to the personalities of people, things, and designs. To … [Read more…]
Well we are at the end of week 2 or 3 for our direct mailers and I finally have solid drafts of my two DMs. It’s been quite the process creating these but I’m pretty happy with how they turned out. My first stakeholder wass Dallas, TX high school seniors who meet the OU admission … [Read more…]
Chapter two of Designing For Emotion is called Designing for Humans. Instead of giving an overreaching summary, I will just touch on one aspect that I agreed with and one I disagreed with. In chapter two I agree with the author, Aarron Walter, when he says people don’t learn emotion; rather our emotions are innate. Although I had never … [Read more…]
For the second half of this assignment, we were tasked with selecting a second stakeholder group to target with our next direct mailer. Specifically, this stakeholder was supposed to have some influence on the first stakeholders’ lives, so I chose their parents. I’ll explain more about this group and the messaging toward them below. Stakeholder … [Read more…]
Here it is… my first draft of my first direct mailer!
This week we also started reading our small textbook for the class. Its called Designing for Emotion and chapter one is called Emotional Design. Below I’ll discuss one point from it that I agreed with and one that I did not. I really liked how in chapter one the author, Aarron Walter, described how the … [Read more…]
For this part of the project I filled out an analysis matrix for my key stakeholder group. As well as this, I identified numerous other stakeholders who either influence my key stakeholder or who are influenced by my key stakeholder. Here is my completed matrix, there’s a lot to it so feel free to just give it a skim over … [Read more…]
For lesson three we will be creating two direct mailers on behalf of OU Recruitment Services to send to prospective students to encourage or give them resources to come to OU. To begin this project we brainstormed the two best possible groups of stakeholders to target our direct mailers to. After some research, analysis, and … [Read more…]
Thorn Originals Business Card Thorn Originals Letterhead For the past almost three weeks we were asked to create a business card and letterhead for a company/brand of our choosing. We were to start off with research, then move on to create a draft or two, and finally create a final copy of both for print. … [Read more…]
This week we continued with building publications for our business of choice- I chose Thorn Originals, a quaint floral and gift shop in my home town. I did a business card last week and this week I was tasked with creating a letterhead that mimicked the style of the business card previously created. I first … [Read more…]
