This week, I started out by reading chapter 4 in Designing for Emotion. The chapter is titled Emotional Engagement. I found this chapter interesting because it referenced the past chapters and explained how to apply the design techniques that we have learned so far. The reason why we want humanistic designs with personality is to […]
I find the idea of being able to surprise consumers incredibly interesting. I agree with the statement that “…customers want to keep searching for the next moment of delight.” Surprise has the potential to create success for companies world wide. Emotional Engagement delves into the various types of surprises. For example, a more personalized surprise … Continue reading Chapter 4: Emotional Engagement →
This week in my PR Publications course, we were asked to design a newsletter for any Fortune 500 company of our choosing. I chose CVS pharmacy. NOT because it was on the top of the list, but because it is visited by me or my family on a daily basis. Although this is an EXTREMELY … Continue reading Reflection →
The stuff I do like: Giving brands a personal level that connects with the emotions of the consumer (Wufoo). In contrast to the stuff I don’t like with Twitter’s anticipation direction, I DO like the idea of giving consumers the option to switch. Freedom in online design is cool. There is no formula. Preach. Emotions … Continue reading Chapter 4: Emotional Engagement
For the last big assignment in my publications class, we are working on a newsletter for a Fortune 500 company. I chose PepsiCo for my company and I am going to focus the newsletter on the Performance with Purpose articles that are listed in the PepsiCo newsroom. My biggest challenge with this assignment was to … Continue reading Reflection: The Beginnings of a Newsletter
In chapter 4 of Designing for Emotion, the author uses Photojojo’s website as an example of emotional design. One thing I agree with is when the author states, “the more Photojojo encourages movement, the more products will be seen, and that helps keep sales rolling in.” I agree with this because emotional design is important … Continue reading Designing for Emotion Ch. 4 →
I am so glad to be back with Indesign. I feel like getting to explore things all over again are making my skills grow even more. I decided to choose Disney as my company to make newsletters for. This weeks assignment is to create 3 pages minimum and at least 4 newsletters for a company … Continue reading Reflection →
Of all of the projects that we have completed in this class so far, this one has been the easiest and most straight forward in my opinion. To be honest, it was a nice break form photoshop and InDesign. This project was also my favorite because marketing and social media is something that I have … Continue reading Reflection: Social Media Design Sprint →
This week in my PR Publications class we had the opportunity to learn how to properly set up a Newsletter for a Fortune 500 company. We were required to make sure all of the key elements of a newsletter were present in our project such as Headers, Bylines, Jump Quotes and more. On top of … Continue reading Reflection – 5.1 Newsletter →
In chapter 4 of Designing for Emotion, emotional engagement was the topic of discussion. The common strategies that are used are surprise, delight, anticipation, elevating perceived status and limiting access to elicit a feeling of exclusivity. This chapter opened up my eyes to things that I knew were happening on the social media sites … Continue reading Chapter 4 →
