This week in PR Publications, we were asked to read Chapter 4 of Designing for Emotion, and construct a newsletter. As far as the chapter goes, I do agree that the element of surprise sparks an equal emotional response. This goes for designing, as well as real life experiences. If someone sees a design that … Continue reading Reflection →
We got back to our book this week and I am really glad we did because everything this author says is really thought provoking. One aspect that I found very intriguing was the idea that “surprise amplifies our emotional response” Reading over this section the author points out how we can enjoy something even more … Continue reading Chapter 4 →
Another week, another chance to improve my skills with InDesign for our new project in PR Pubs. For this week’s assignment we were asked to pick a fortune 500 company and design a newsletter for them. I looked at the list of companies and wanted to pick one that stood out to me based on … Continue reading Dummy Layout – CVS Newsletter →
After reading Chapter Four I’d have to say that I definitely agree that designing should be a surprise to the audience. Designing for emotion entices all the emotions, with surprise being the biggest of the emotions in my opinion. I think that when people are surprised, in a good way, they are easily enticed to buy … Continue reading Designing for Emotion: Ch. 4
I decided to focus on Apple for my Fortune 500 company because I find them both fascinating and inspirational. I also think this company also goes so well together with this entire class in that it is a company that really prides in self on “designing for emotion”. Below are my dummy layouts for the upcoming … Continue reading Dummy Layout
One thing I agreed with in this chapter is how important surprise is to a design. Surprise is important because it pushes us to create unique designs that will make the customer excited to read our website or look at our handout. We live in a world where people are given an excess of information, […]
Who is the Dummy, me or the layout? For this assignment we were asked to pick a fortune 500 company to design a dummy newsletter for. We were suppose to just use place holder text but I accidentally just went ahead and found news stories, so what you will see attached is closer to a finished product. […]
Here is my “Nike News” layout for the Newsletter project!
Hi y’all! So this right now is a very hot mess, or more formally known as the “dummy layout” of my newsletter. I have a long ways to go adjusting the elements and fixing the bleed lines, but I have the essentials down (somewhat)! I chose Gatorade because I pretty much grew up around the … Continue reading Reflection with Dummy Newsletter →
This week in my public relations publications class we were asked to asked to pick a fortune 500 company and design a rough draft newsletter. We were also asked to read chapter 4 in Designing for Emotion and identify one thing we agree with and one thing we disagree with. Chapter 4 focused mainly on … Continue reading Designing for Emotion: Chapter 4
