Newsletter Project Today our public relations class started to brainstorm for a newsletter for the Stephenson Cancer Center. One of the things we decided to discuss first was who we wanted to have as a target audience. We decided to focus our newsletter on a university-targeted newsletter to inspire local talent to join the Stephenson Center … Continue reading Nemo Newsletter Day 1 →
For this week, we are beginning on our Newsletter for a Fortune 500 company of our choice. I decided to use Nike as my company because they are the world leader in athletics apparel and I personally am a big fan of the company. They also have great images on their site as well as … Continue reading Reflection – Newsletter Layout
Here is my dummy layout. It was simple to do after watching Professor Croom’s video. I feel excited to do this next project! I prefer InDesign and feel as this project can come out really professional looking after all of the learning we have done. I am pumped to get started and see my final … Continue reading Reflection-Dummy Layout
Emotional Engagement Agree with the author that surprise is much more engaging that perceiving the change of something. The element of surprise in an interphase can be the perfect tool to attract attention to your content in this world of ever-ending similar content. After the brain stops and looks at the contrasting content, it uses … Continue reading Design for Emotion Ch. 5 →
This week in PR Publications we went back to InDesign to design a newsletter for a fortune 500 company. I chose Apple because I’ve always admired their clean, minimalistic aesthetic. The following images are “dummy layouts” of my final newsletter.
Chapter 4 of Designing for Emotion focused on emotional engagement and how to make that connection with your audience. The chapter discusses the element of surprise and how it causes an amplified emotional response. I agree that implementing surprise into a design can create a response from users that is unlike any other. The chapter […]
One thing from chapter 4 of Designing for emotion that I agree with is the element of surprise. I was on the Swell water bottle website and the Rethink firm’s site yesterday and they both had this element of surprise. For the Rethink site, it was when you go to “more info” it takes you … Continue reading Reflection
This chapter was all about the element of surprise in your designs. Well, I personally do not enjoy most surprises, but after reading this chapter I understand their usefulness in design. What I agreed with in the article is that Read More …
This is a very rough sketch of my layout. I tried to be sure to include multiple places for images and make every every page layout different. I find newsletters to be very boring and not at all enticing most Read More …
When reading chapter 4, “Emotional Engagement” of Designing for Emotion, I felt like it was extremely insightful and had a lot of support to back up the ideas and topics. I really enjoyed and agreed with almost everything in this chapter because appealing to a users emotion clearly creates a relationship between the user and … Continue reading Chapter 4
