Takeaway 1: Op-ed articles: This topic was new to me. However, it opened up a new perspective for me. The way the textbook describes it is as a longer version of a letter where you can go into more detail. I think that is an important tool because whenever I compose a usual email/ letter … Continue reading “PR WRITING: Chapter 12 Response”
For this exercise I used JKS Communications again and thought of several headlines that would be good to pitch to them. This firm actually has a blog so I have intended the headlines for that purpose. Their blood is geared towards authors. The first headline I came up with for this exercise was: Spring Clean … Continue reading “PR WRITING: Identifying Opportunities”
Takeaway 1: The first takeaway I have from this chapter is from the very first page. The examples of Hillary Clinton and David Beckham are interesting in contrast to public relations work. It was a realization that basically you are driving the media and new about your company. Therefore, what gets reported about it is … Continue reading “PUBLIC RELATIONS WRITING: Chapter 7 Response”
PUBLIC RELATIONS WRITING: Media List
LOCAL
Aaron Brilbeck
News 9
http://www.news9.com/story/31531014/state-lawmakers-debate-education-standards
Karl Torp
News 9
http://www.news9.com/story/31540688/oklahoma-city-public-schools-looking-at-charter-…
Takeaway 1: The first takeaway I found in this chapter was the example of the UPS press release. I found it to be the best example and the clearest. I have never completed a press release and the chapter itself was very explanatory but the actual example was what made the idea a reality and … Continue reading “PR WRITING: Chapter 6 Response”
http://www.prnewsonline.com/water-cooler/2015/09/14/4-news-writing-rules-to-craft-your-press-releases/ Title: 4 News Writing Rules to Craft Irresistible Press Releases By: Richard Brownell This article stressed the importance of appealing to journalists with your press releases. It four rules that will help ensure successful press releases: topicality, conflict, locality, and human interest. The article gives the rule of topicality because the subject manner of … Continue reading “PR WRITING: Press Release Advice”
This Chapter gave more information on backgrounders. It laid out a good method of going about doing them. Takeaway 1: The section on biographical sketches stood out to me because the bullet points gave ample examples of information you could include while writing about an important person in the company you are covering. While I … Continue reading “PR WRITING: Chapter 8 Response”
For this assignment I chose to broaden my industry. I chose to broaden the brand of literary agencies to book brands themselves. I felt that would give me a substantial amount of resources and material to work with. Therefore, the top three competitors I chose was The Hunger Games series. A highly popular book series, … Continue reading “PR WRITING: Mini Competitor Analysis”
Chapter five continuous our journey in the four step process of public relations writing. This chapter talks about the step that comes after research which is planning and message design. Takeaway 1: Early in the chapter there are four questions that I think are very helpful when thinking of real life situations and tasks that … Continue reading “PR WRITING: Chapter 5 Response”
The organization I chose for this assignment was Julia Drake Public Relations. While this organization does not explicitly give a headquarters, their contact information suggests that they are based out of the Los Angeles area. While the company does not list a date for their opening, they do consider themselves a boutique agency. They assist … Continue reading “PR WRITING: Mini Backgrounder”
