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Reflection

1. What were you asked to do? I was asked to create a business card that embodied the vision, values, and overall feel of the organization I represent. 2. How did you respond to what you were asked to do? I responded well. Initially I was somewhat annoyed about creating the Inspiration and Mood boards, […]

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Business Card Reflection

In my PR Publications class, I was assigned to create a business card for an organization of my choice. Since D&L Oil Tools is about to have their 25th anniversary soon, I chose them as my company of choice. I was very excited to create a business card, because this was my chance to execute everything I […]

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Reflection

This week, I was asked to choose an organization and create a business card for them. I created three Pinterest boards including a competitor analysis board, a design inspiration board, and a mood board. This helped me to determine the strategies used by other organizations similar to my own, designs that I thought would look … Continue reading Reflection

Communications Strategy

D&L Oil Tools 25th anniversary. Visuals will be type driven. Simple images so the point of the card is noticeable. The type needs to emphasize the fact that it is the company’s 25th anniversary. Limit to black and white, simple text and logo. One-sided? Two-sided? Logo on left, text on right.

Competitor Analysis Research

In this post I explain the difference between D&L Oil Tools and it’s competitors. For the Pinterest Competitor Analysis Board, I chose to use SandRidge Energy. Although there are other companies that would make more sense on choosing as the competitor, this is the only one I could find on Pinterest. One way D&L differs from […]

Communication Strategy – Ideas

In my PR Publications class, we are brainstorming ideas and tones for Lindsey + Asp. This blog post will be sloppy and probably seemingly scattered. However, this is to get my ideas flowing, so that I can create a business card with the personality and attributes of the company. The visual language that I want […]

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Business Card Draft

For class this week we were asked to research a business and design a business card. I was really looking forward to this assignment so that I could experiment with InDesign again and begin to develop some designing skills. What I was most frustrated with while I was designing the business card was choosing a […]

Competitor Analysis

For a project in my PR Publications class, I am required to create a business card and a letterhead for an organization that interests me. I chose The Earth Café and Deli. I was also asked to create a Pinterest board to analyze The Earth’s competitors. This blog post seeks to analyze the competition that … Continue reading Competitor Analysis

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