Competitor Analysis Research

I created a Competitor Analysis Pinterest board to better understand the different competitors. It was interesting to look up the ways Lululemon and Athlete differ in their advertisement strategies. It is hard to decipher with company is which because they are so similar. However, it is very rare that Lulu has billboards. I think they […]

Research

I chose LuluLemon to be the organization that I research for my PR Publications class, because it has to deal with something that I value, fitness. Because we have been asked to research the companies resources, processes and values, I felt as if LuluLemon was a perfect brand to gather information about. LuluLemon values its […]

Communications Strategy

The ideas that came to mind when creating an image for this organization include: -Color -Sharpness -Not too busy -Informative -Cheerful -Loyalty -Compassion -Love -I want the visuals to somehow be a mixture of text and images without being too overwhelming. -These type and images need to express friendship, scholarship and love. Letterhead/ Business Card … Continue reading Communications Strategy

Competitor Analysis

Continuing the research on our organizations, were were asked to create a Pinterest Board to display what they stand for and the image they represent. You can find my Competitive Analysis Pinterest Board for Alpha Phi at this link- https://www.pinterest.com/briannaehopkins/jmc-3433-competitor-analysis/ We were then asked to answer the following questions regarding our organizations: 1. How does your organization … Continue reading Competitor Analysis

Research

In my PR Publications course, we are going to be designing a business card and letterhead for an organization of our choice. I chose the sorority, Alpha Phi since as I have been a member since my freshman year. For this assignment, I’m analyzing the state of the current organization’s resources, processes, and values overall … Continue reading Research

“Destructure”

All attempts at professional writing have been tossed aside with permission from the course instructor… What kind of visual language will you use? Calligraphy hopefully. I am on the hunt for a cool font. I want a visual that has feminist touches without being straight up girly or corny. No rainbows and puppies here people. […]

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Communication Strategy

Simplicity Clean Lines Contact Information Informative Statement Inspiration Board: https://www.pinterest.com/audrawalsh/jmc-3433-inspiration-board/ Mood Board: https://www.pinterest.com/audrawalsh/jmc-3433-mood-board/  

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Communication Strategy

Simplicity Clean Lines Contact Information Informative Statement Inspiration Board: https://www.pinterest.com/audrawalsh/jmc-3433-inspiration-board/ Mood Board: https://www.pinterest.com/audrawalsh/jmc-3433-mood-board/  

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