I just finished reading chapter three of the book, Designing for Emotion. I agreed with the fact that “personalities foster friendships and serve as the platform for emotional connections.” I disagreed, however, when the author said that products are people. He mentioned that twice. I think that products resemble human aspects because they are made […]
One thing that I agreed with on this chapter was, “While the human use of emotion to communicate and our reactions to certain situations are universal, designing for emotion still requires nuance and careful consideration.” I definitely think that the use of human emotion controls our reactions to certain situations. Careful consideration plays a huge … Continue reading Designing for Emotion →
In PR Publications we were asked to create a newsletter for a fortune 500 company and I chose to do Walt Disney. I was really excited to start this project and had a lot of fun doing it. I was excited to start this project because we had a briefing of this kind of assignment … Continue reading Reflection →
Finding great, inexpensive graphics sounds like a paradox — but a few online resources defy the status quo. I’ve listed a few of my tried-and-true favorites below, along with a few new picks. Most grant users free creative license, but a few
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In Designing for Emotion, the author says in the beginning that “we can learn a lot about design and how to communicate effectively with our audience by studying evolutionary psychology.” I agree with this, because the human brain constantly changes with the times. In order to understand this, studying psychology would be imperative. One thing I […]
This week’s reading from Designing for Emotion was entitled, “Designing for humans.” The chapter focused on a number of universal psychological principles that unite the human race and, when effectively implemented into a design strategy, serve as a principle means of engagement with audiences. The first concept that the chapter addresses is the idea that …
This week’s PR publications assignment marks the beginning of a new design project in which I will have the opportunity to develop a newsletter for a fortune 500 company. The company that I chose to center my newsletter around is Neiman Marcus. I have been an observer and supporter of the Neiman Marcus brand for …
1. I agree with the baby-face bias. Personally, I would be automatically drawn to something if they had a certain cuteness to them, just as babies do. I think that companies are smart when creating mascots using the baby-face bias to their advantage to connect with their audience. While the goal of the baby-face bias […]
In the book Designing For Emotion I read chapter 2 called “Designing For Humans” and found it very insightful. Author Aarron Walter employs the use of practical examples and metaphors that really bring credibility to his arguments. In the chapter he discusses the idea that “behind every design principle is a connection to human nature and … Continue reading Designing For Humans →
This week in PR Pubs we are back to InDesign. Our assignment is to create a newsletter for a Fortune 500 company of our choice. I chose Nordstrom. This week was dedicated to create a newsletter dummy on InDesign and starting to gather pictures and articles to use. I had difficulty with creating a dummy…
