This week, we were asked to go back and refine our newsletter. We needed to add images and news worthy articles to our newsletter instead of place holders and mock text. This newsletter needs to be print ready so the images had to be of a higher quality and the over all design had to […]
Agree: I agree that personality plays a huge role in life and in design. Just as personality attracts us to some people and repels us from others, it does the same when looking at a design. Often, creators and artists’ personalities shine through in their work and the audience really gets a feel for who […]
The third chapter of Designing for Emotion it discusses personality. I agree with the author that personality should be the focus of a design. If we create these fake personas to represent our audience demographic then we know who we are designing for and we know how to appeal to them. It helps close the gap…
This week I was asked to finish my draft of a Starbucks newsletter. I responded alright to what I was supposed to do. I haven’t enjoyed this project as much as others. Mainly because I couldn’t seem to get my idea on to paper perfectly and it’s driving me insane. I like what it turned…
Designing for Emotion by Aaron Walter is a book I am reading for PR Publications. This week I was assigned chapter 3 to read and answer two general questions. This book touches on great design techniques and is insight into how design started. 1. What is one thing in Chapter 3 that you agree with? Chapter […]
From fake-script printing press letters to iOS calculator apps, lending a human spark to the inanimate can win over users in a huge way. In this segment, Aaron plunges on to convince designers to move beyond stark switches, knobs, buttons
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As I sprint into the final leg of my publications course, I’ve stitched together a complete Google-centered newsletter. All in all, I’m happy with some of the dramatic flair I’ve managed to weave throughout. Mostly, it’s refreshing to envision potential
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Hello again! This week, we have been tasked with reviewing another chapter of Designing for Emotion in my PR Publications class. So here goes! This chapter dealt with the use and function of personality in design – an interesting concept. I am a bit skeptical about his analogy of the baby-face bias in the Volkswagen … Continue reading Designing for Emotion: Chapter 3 Review
Hello again! Last week, we were tasked with creating a dummy layout for a newsletter of a Fortune 500 company. I chose Whole Foods and created a mockup that now this week I was asked to fill in with actual stories, pictures and information. And so I did! All in all, I tried to stick … Continue reading Newsletter Design: Final Draft Reflection
This week in my PR Publications class I read the third chapter of Designing For Emotion by Aaron Walter. Chapter 3 is all about brand personality. I really like Walter’s idea of creating a design persona. It really reminded me of the written work I used to do as an actor, conjuring endless hypotheticals to […]
