This week, we were asked to design a newsletter for a fortune 500 company. I chose Macy’s because I love Macy’s, shopping, and the Macy’s on Michigan Ave. holds a special place in my heart. That being said, I made a mock newsletter for Macy’s using InDesign. I was eager to begin the assignment because […]
In the book Designing for Emotion I can agree when the author says that brands need to have contrast. I feel like today a lot of brands attempt to copy their competitors because they want to stick to what they know works. But that doesn’t allow us consumers to distinguish them. I think more brands need to…
Croomsletter This week I was tasked with creating a “mockup” version of a company newsletter. This was to put aspect in place–from headlines to formatting–before I inserted actual newsletter content. I think my format is solid so far. Obviously a few things may have to change in the actual implementation, but everything looks alright from […]
This week we were asked to make a “dummy layout” for a newsletter in class. We had to choose a Fortune 500 company so I chose Starbucks. I like that we’re learning to do more layout work in Indesign because I think it’s an important tool for the future in my career. I like what…
In my PR Publications course, we are reading a short book called Designing for Emotion. This week I finished chapter 2. This chapter discussed the design elements that humans are predisposed to like. I was surprised to discover that many cartoon characters, like Mickey Mouse, were designed with small bodies, large heads and big eyes […]
Rolling along with sage nuggets of design convention, our friend Aaron Walter lays down three big ideas for the chapter. 1. Evolutionary psychology innately shapes human interaction with design. 2. Contrast enables the human mind to de-emphasize clutter and focus
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For this week’s enthralling Public Relations Publications assignment, I began sketching a striking newsletter for Apple, but I quickly pivoted after realizing everyone and their dog had selected the same corporation. For originality’s sake, I’ve migrated from one Silicon Valley
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Hello again! This week in my PR Publications class we were asked to read and discuss the second chapter of “Designing for Emotion” by Aarron Walter. In this chapter, he wrote about designing for humans, and in essence, designing for the emotions of humans. In this chapter, on thing that I loved was the idea … Continue reading Designing for Emotion Chapter 2: Review
Agree: I agree with the statement that the human mind scans for patterns. I always catch myself scanning for patterns and now I know why. When something contrasts a pattern, it interrupts the flow of what I am seeing or has visual contrast. Patterns really draw attention and people are able to notice when they […]
For PR Publications, we are reading Aaron Walter’s book Designing For Emotion. This week we were assigned Chapter 2 to read and right a brief reflection. The following is one thing I agree with in Chapter 2 and also one thing I disagree with. What does the power of aesthetics mean? Walter depicts aesthetics as using color, […]
