Information: Born Free USA. Animal rights organization. Established in 2002. Headquarters is located in Washington, DC. Bornfreeusa.org Overview: Born Free USA is a national non-profit organization that is passionately driven to stop animal suffering and protect wildlife. Their campaigns fight against animals in entertainment, exotic pets, the wildlife trade, and trapping and fur. Born Free takes … Continue reading Mini-Backgrounder (Practice)
For this assignment, the company I have chosen to affiliate with is the Thunder who are based in OKC. This professional basketball team was established in 2008 and this is their website. Overview: The OKC Thunder is a top tier basketball team who has a very strong presence in the community through charity, school visits, and … Continue reading PR Writing: Research →
This week for my PR publications class I was asked to design a letterhead for the same company I am designing the business card for. I knew I wanted the letterhead to match with the design of the business cards for a nice flow. So I went to the Internet and compared different letterheads together […]
This week we continued with building publications for our business of choice- I chose Thorn Originals, a quaint floral and gift shop in my home town. I did a business card last week and this week I was tasked with creating a letterhead that mimicked the style of the business card previously created. I first … [Read more…]
For the final copy of my business card in my publications class, I decided to keep the card simple and clean. The cards that members of the Cosmopolitan team currently use only have their logo, personal and geographical information so I wanted to remain true to their aesthetic. My front design is simple but states […]
So we were asked to design a business card and I am going to show you what I have been working on. I am still having some trouble with InDesign so this is a major work in progress. I honestly am not a huge fan of this business card thus far but I know that … Continue reading It’s a tad rough….
This week, we were asked to come up with a business card design for a company that we would want to work for. I was actually kind of excited about this project because it allows me to be myself and show my creativity. I chose Neiman Marcus as my company because I love that brand … Continue reading Reflection →
I want to communicate that Neiman Marcus is the best of the best when it comes to luxury shopping. I want to come off with a simple design, but sharp and edgy, to attract the right kinds of luxury shoppers. The publication will be more type driven, keeping a simple, clean design with a simple … Continue reading Communications Strategy →
Neiman Marcus differs from its competitors in a few different ways. One of the largest is that Neiman Marcus Group owns multiple high-end luxury chains such as Neiman Marcus, Bergdorf Goodman, Last Call, and Cusp stores. Bergdorf’s was even the number one multi-channel retailer against competitors. Neiman’s was just behind at number three. Another big … Continue reading Competitor Analysis →
Chapter five continuous our journey in the four step process of public relations writing. This chapter talks about the step that comes after research which is planning and message design. Takeaway 1: Early in the chapter there are four questions that I think are very helpful when thinking of real life situations and tasks that … Continue reading “PR WRITING: Chapter 5 Response”
