While creating my business card for Starbucks I realized several things: This brand is so well recognized that I can NOT screw this up. They have three colors in their color scheme allowing for very little room on the creative spectrum color wise. I have absolutely no idea why they are sticking to white business … Continue reading Starbucks: My Business Card Nightmare →
Starbucks as a brand has very strong brand management, international brand recognition, public relations and advertising. However, there are always things that can be done to improve and expand a brand. My recommendation and communications strategy moving forward is to maintain the high-level of branding and brand management that Starbucks already upholds, with an added … Continue reading Starbucks: Communications Strategy →
In my PR Publications course, we are going to be designing a business card and letterhead for an organization of our choice. I chose Neiman Marcus because they are a fashion company that started in Dallas where I’m from and I love shopping there. For this assignment, I’m analyzing the state of the current organization’s resources, … Continue reading Neiman Marcus Analysis →
In comparison, Starbucks has few strong competitors; perhaps the most prevalent being Dunkin Donuts, Coffee Bean and Tea Leaf and McDonald’s, believe it or not. Chick-fil-a has also recently pushed their coffee beverages in marketing schemes, making them a competitor. However, none of these corporations compare to the conglomerate Starbucks runs internationally. Logo wise, Dunkin … Continue reading Starbucks: Competitor Analysis →
Upon choosing Starbucks as the company for which I will design both a letter head and a business card, I realized that I had chosen perhaps one of the most influential organizations in the world. Starbucks is a multinational corporation that holds almost monopoly-like control over the coffee and upscale beverage industry. They have expanded … Continue reading Starbucks: An Empire →
The University of Oklahoma does not like to produce competition among its student groups and organizations but, let’s be real, it happens. CAC’s main competitors are the Union Programming Board and in-college organizations. However, both of these differ greatly from CAC. The Union Programming Board has its name because they program specifically within the Oklahoma Memorial Union. In addition, … Continue reading CAC’s Competitors
This week in PR Publications we were asked to do in-depth research on a brand of our choice and discuss how that specific brand is different from its competitors. While doing this we made 3 different Pinterest boards to better visualize what our brand is doing, what its competitors are doing and inspiration/mood boards for … Continue reading “Reflection”
In the final step for this assignment, I created a business card for my organization, the Regional Food Bank of Oklahoma. We were asked to create Pinterest boards with mood and design inspiration and then create the layout in InDesign. I thought the process was pretty simple, considering all the InDesign tutorials I watched last … Continue reading “Reflection”
This week in PR Pubs I was asked to choose an organization, analyze that organization and their mission, and create a business card. For the assignment I chose the OKC Thunder and have been playing around with business card ideas that will reflect the youthful, modern feel the team has that separates it from other teams. What … Continue reading PR Pubs: Reflection →
Before I start designing my business card for Redrock Bar and Grill, I was tasked with brainstorming ideas for what exact types of design elements it is that I want to incorporate. This is what comes to mind: Language: very simple and sleek color: the bar colors are red, black and blue. so something to … Continue reading Communications Strategy
